At the start of 2010 Tony Fernandes set out to change minds. He wanted to do the job properly and to have his Lotus F1 respected as a racing organisation, not as a branding exercise. The Lotus brand had no intrinsic value to Fernandes. He recognised that there was potential there to do something and [...]
Source: http://joesaward.wordpress.com/2010/12/08/wheres-the-black-cap/
Pedro Diniz Duke Dinsmore Frank Dochnal Jose Dolhem Martin Donnelly
No comments:
Post a Comment